Introduction:
The e-commerce landscape in Dubai is experiencing a rapid transformation, as companies tap into the growing demand for online shopping across a variety of sectors. In recent years, e-commerce has surged, driven by a combination of convenience and high-speed connectivity, allowing businesses to reach customers at the comfort of their homes. As consumer behavior shifts towards online platforms, businesses in sectors such as retail, food delivery, and ride-hailing apps like Uber have flourished in the city. The growth of online shopping is expected to contribute significantly to the UAE’s digital economy, reaching $17 billion by 2025.
From traditional retail stores to online marketplaces, e-commerce websites in Dubai are capitalizing on this trend by offering everything from clothes and physical items to digital products like music and software. The COVID-19 pandemic only accelerated this trend, triggering a shift in how consumers buy products and services. With the rise of platforms such as Amazon, UberEats and various food delivery services, Dubai’s market is rapidly growing, with social media playing a key role in promoting growth and influencing purchasing decisions. As the UAE pushes for economic diversification, the e-commerce sector is set to play a crucial role in shaping the future of the economy, with the digital economy projected to triple by 2031.
In the coming years, e-commerce will continue to shape how businesses operate, with many opting for mobile applications to create seamless shopping experiences. The shift to online marketplaces is a direct result of consumer behavior, which is driven by the desire for fast, convenient shopping and affordable prices. This surge in demand presents numerous opportunities for both local and international companies to thrive in Dubai, contributing to the region’s evolving digital economy and retail scene.
Top 10 E-commerce Websites in Dubai 2024
In 2024, e-commerce in the UAE is thriving as more people embrace online marketplaces for shopping. These platforms offer a wide range of products and services, making it easy for sellers to reach customers. This article will discuss and analyze the top 10 e-commerce websites that people frequently use in UAE.
- Amazon. ae
- Noon.com
- Namshi.com
- Ounass.com
- Mumzworld.com
- Jumbo.ae
- BasharaCare.com
- Sharaf DG
- LetsTango.com
- Groupon
1. Amazon.ae
Amazon.ae, a subsidiary of the world’s largest online retailer, Amazon, is one of the most popular e-commerce companies in Dubai. Launched in May 2019 after the acquisition of Souq.com in 2017, it quickly became a major player in the online marketplace sector. If you’re interested in learning how to sell on Amazon UAE, check out this guide to selling on Amazon UAE. With a catalog of over 30 million products, including items from local and international businesses, brands and resellers, Amazon.ae offers a wide variety of goods ranging from electronics, appliances, toys and groceries to fashion and books.
The platform is designed to provide maximum user convenience, offering both a website and app for easy shopping, even in Arabic. Amazon.ae supports its customers with several fulfillment centers, sort centers and delivery stations, along with a large network of small and medium businesses acting as Delivery Service Partners. This efficient network ensures that customers can conveniently shop from the comfort of their homes and have access to a wide range of products and professional services, including home cleaning, car rental, AC cleaning, mobile repairs and more.
With 200 million active customer accounts worldwide and operations in multiple Middle Eastern countries like Saudi Arabia, Qatar and Egypt, Amazon.ae has firmly established itself as a top choice for online shopping in the region, contributing to the rapid growth of e-commerce in the UAE.
If you’re interested in discovering more options for your online shopping, check out the top 10 best shopping apps for an expanded list of apps that offer great deals and services.
Key Information
| Parent Company | Amazon |
| Established in | May 2019 |
| Language Options | English and Arabic |
| Location | UAE |
| Shopping Channels | Mobile App and Website |
| Product Range | Books, fashion, groceries, toys, appliances, electronics and more |
| Professional Services | Furniture assembly, pet grooming, mobile repairs, AC cleaning, car rental, home cleaning and car washing. |
2. Noon.com
Founded in 2016 by Mohamed Alabbar, the chairman of Emaar Properties, Noon quickly grew into one of the fastest-growing e-commerce companies in the Middle East. With an initial investment of $1 billion from the Public Investment Fund, Noon.com became a major online marketplace offering a wide range of products like fashion, electronics, beauty, and home goods. The platform serves customers across the UAE, KSA and Egypt, boasting over 8 million products and 450,000 deals.
What sets Noon apart is its diverse range of services, such as Noon Food, a food delivery marketplace and Noon Grocery, which offers grocery delivery. They also introduced Noon Daily for daily grocery needs and NowNow, providing access to local stores. The platform offers easy payment options, including credit/debit cards and cash on delivery, ensuring a smooth shopping experience for customers.
Noon is known for its authenticity promise and Noon warranty, which assures customers of genuine products. With a commitment to fast delivery and 24-hour customer service, Noon continues to lead the e-commerce sector, fulfilling the diverse needs of its growing user base across the region. You can learn more about Noon’s journey, funding and key facts in the article Who Owns Noon? History, Funding and Facts.
Key Information
| Established in | 2005 |
| Founder | Mohamed Alabbar (Chairman of Emaar Properties) |
| Product Range | Beauty, fashion, home, electronics and baby products |
| Services | Noon Pay, NowNow, Noon Daily, Noon Grocery, Noon Food |
| Payment Options | Cash on delivery or Credit/Debit cards |
3. Namshi.com
Namshi.com is a popular online retailer based in Dubai, offering a broad range of fashion and lifestyle products. As a key player in the UAE’s rapidly growing e-commerce industry, Namshi has become synonymous with convenient shopping. It provides a vast collection of local and international brands, catering to diverse consumer needs with an impressive catalog of clothing, shoes, accessories and beauty products.
What sets Namshi apart is its commitment to user convenience, offering seamless shopping experiences through both its website and mobile app. With the growing shift towards online shopping, Namshi is tapping into the potential of high-speed connectivity to ensure fast delivery, easy returns and excellent customer service. This allows customers to shop from the comfort of their homes, making it a top choice for online buyers in Dubai and beyond.
Since its launch, Namshi has experienced significant growth, and its consistent efforts to expand the product range continue to meet the evolving needs of the UAE market. It also supports small and medium-sized businesses, providing a platform for sellers to reach a broader audience.
Key Information
| Parent Company | Noon |
| Established in | 2011 |
| Founder | Faraz Khalid, Hisham Zarka, Hosam Arab, Muhammed Mekki and Louis Lebbos |
| Product Range | Beauty products, fragrances, apparel, footwear and fashion accessories |
| Payment Options | Tamara (‘buy now, pay later’ option), Cash on Delivery, Apple Pay, PayPal, Credit cards |
| Market Presence | Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Egypt and UAE |
4. Ounass.com
Ounass.com, headquartered in Dubai, is a beacon of luxury and style in the Middle East. Since its inception in 2016, it has become the first online luxury e-commerce website in the region, catering to those seeking high-end fashion from both local and international designers. A subsidiary of the Al Tayer Group, Ounass offers an extensive product range that includes everything from fashion and beauty to homeware, fulfilling various lifestyle needs.
The website showcases an exquisite collection of items such as Abayas, Dresses, Jumpsuits, Skirts, Pants and Tops — offering a plethora of choices for diverse fashion tastes.
With over 600 luxury brands on offer, Ounass provides a wide array of options to its clientele, setting it apart in the highly competitive online marketplace. Whether you are shopping for the latest trends or timeless luxury pieces, Ounass promises something for everyone.
In addition to its carefully curated fashion selections, Ounass offers a personal shopping service, ensuring a premium shopping experience. The company’s standout features include swift, efficient delivery, including a 2-hour delivery service in Dubai, same-day delivery across the UAE, and express delivery to other countries such as KSA, Kuwait, Oman, Bahrain and Qatar. This ensures that customers receive their luxury purchases in a timely manner, without compromising on luxury or elegance.
Ounass.com is truly setting the bar high for e-commerce in the region, with a focus on providing exceptional service and access to top-tier products. Whether for everyday elegance or a special occasion, Ounass remains the go-to destination for those who seek luxury shopping online in the Middle East.
Key Information
| Parent Company | Al Tayer Group |
| Established in | 2016 |
| Product Range | Abayas, Dresses, Jumpsuits, Skirts, Pants, Tops, Fashion, Beauty, Homeware |
| Product Range | Beauty products, fragrances, apparel, footwear and fashion accessories |
| Shopping Platforms | Website, App |
| Market Presence | UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain |
| Delivery Time | fast, 2-hour delivery within Dubai, swift same-day shipping throughout the UAE, and speedy express delivery to Saudi Arabia, Kuwait, Oman, Bahrain and Qatar. |
5. Mumzworld.com
Mumzworld.com is the largest online shopping site in the Middle East, exclusively catering to the needs of mothers, babies, and children. Founded in 2011 by Mona Ataya and Leena Khalil, it has grown rapidly, serving over 3.5 million mothers across the Middle East and North Africa. Mumzworld’s expansive catalogue includes over 350,000 products, ranging from maternity wear, baby food and diapers to bathtubs, accessories and more.
The platform offers a variety of local and global brands, providing competitive pricing to meet the diverse needs of parents. Mumzworld stands out with its efficient delivery service, including free delivery for orders exceeding AED 100 in the UAE, and orders between AED 50 and AED 100 with free delivery in Dubai and Sharjah. For other Emirates, there is a nominal fee of AED 15. This ensures a smooth and hassle-free shopping experience for customers across the region.
One of the standout features of Mumzworld is its flexible payment options and swift delivery, typically within 2-3 days. This commitment to fast, reliable service has helped the company secure its place as a leader in the e-commerce industry. In 2021, Mumzworld’s market position was further strengthened when the Tamer Group, a Saudi company, took a majority stake in the business, enabling it to expand further.
With its focus on customer satisfaction and a broad range of products for both mothers and children, Mumzworld has become a trusted name in the region’s online shopping scene.
Key Information
| Established in | 2011 |
| Founder | Mona Ataya and Leena Khalil |
| Product Range | Baby food, formula, diapers, bathtubs, maternity wear and accessories |
| Delivery Time | 2-3 days |
| Market Presence | Operating across the Middle East and North Africa, with delivery to over 20 countries. |
6. Jumbo.ae
Jumbo.ae is a well-known OmniChannel retailer that has successfully transitioned from a traditional brick-and-mortar store to a thriving ecommerce platform. Founded in 1974, Jumbo Electronics offers a vast selection of products, including the latest mobile phones, laptops, TVs, home theaters, cameras, gaming gear and lifestyle products. This makes it a go-to destination for electronics shoppers in the UAE and beyond.
Jumbo’s user-friendly ecommerce website provides a seamless shopping experience, with customers enjoying the convenience of shopping from home. They offer a one-stop checkout process and a product collection in as little as 30 minutes, along with express delivery within four hours. Jumbo.ae is committed to delivering customer-friendly policies, such as complimentary standard home delivery on orders over AED 200 within designated areas. For orders below AED 200, a nominal delivery charge of AED 15 applies.
As a leading retailer in the UAE, Jumbo Electronics has expanded its presence to other countries like Oman, Qatar, Bahrain and Kuwait. They have a robust network of retail stores and service centers across the Emirates, ensuring they are always accessible to customers. The company has also partnered with top brands like SONY and DYSON, offering premium products along with excellent after-sales services.
In addition to electronics, Jumbo provides specialized services through Jumbo Serve, including expert installation and smart home services. Customers can also enjoy services like Jumbo UnwiredCrew for device setup and Jumbo Salama for extended warranties, making their shopping experience even better. Furthermore, Jumbo operates DU franchise stores in the UAE, ensuring a wider reach and more options for customers.
With its comprehensive product range and focus on customer satisfaction, Jumbo.ae is a trusted name in the UAE’s electronics market. Whether it’s telecom services or lifestyle accessories, Jumbo continues to be a valued partner for many.
Key Information
| Established in | 1974 |
| Product Range | Electronics and Home Appliances, including mobile phones, laptops, TVs, home theaters, cameras, gaming gear, lifestyle products, accessories and telecom services. |
| Additional Services | Smart home services through Jumbo UnwiredCrew, Jumbo Salama, and Jumbo Exchange, along with expert installation. |
| Delivery Time | Collect your product within 30 minutes or receive express delivery within four hours. |
7. Sharaf DG
Sharaf DG, founded in 2005 by Nilesh Khalkho, has become a dominant player in the UAE’s electronics market. With over 25,000 electronic products in their catalog, including mobiles, home appliances, fashion items, and beauty products, they have built a reputation for offering a diverse range of international brands. Their strong online presence and reliable services make them a favorite destination for tech enthusiasts and everyday consumers alike.
Serving markets not only in the UAE but also in Bahrain, Oman and Egypt, Sharaf DG processes over 5 million orders monthly, a testament to their expansive reach and loyal user base of 12.5 million. With a commitment to quality and customer satisfaction, they offer free delivery on orders above AED 200, ensuring customer convenience while maintaining a competitive edge in the electronics market.
Key Information
| Established in | 2005 |
| Founder | Nilesh Khalkho |
| Product Range | Home appliances, electronics, fashion items, mobiles, beauty products and fragrances |
| Market Presence | Egypt, Oman, Bahrain and UAE |
8. BasharaCare.com
BasharaCare.com, founded in 2012 by Jad Haidamous, is a popular ecommerce website based in Dubai that caters to beauty and skincare enthusiasts. The platform offers a premium selection of skincare products for both men and women, featuring over 100 brands. The site simplifies the shopping experience, allowing customers to easily discover, compare and choose the best skincare essentials.
All the products on BasharaCare.com are carefully overseen by dermatologists and industry professionals, ensuring they meet stringent health and quality standards. The platform is available in both English and Arabic, broadening its accessibility in the Middle East. It offers an extensive reach, delivering high-quality products across GCC countries, including the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.
For those in the UAE, BasharaCare.com offers free delivery on orders over 100 AED, while shipping costs are based on the order value in other countries, such as 100 SAR in Saudi Arabia and 200 QAR in Qatar. With Aramex handling deliveries, customers can expect their orders within 1-3 days, ensuring a quick and reliable shopping experience.
Key Information
| Established in | 2012 |
| Founder | Jad Haidamous |
| Product Range | Beauty and skincare products available in both English and Arabic |
| Market Presence | UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman |
| Delivery Time | 1-3 days |
9. LetsTango.com
LetsTango.com, founded in 2013 by Dikran Tchablakian, is one of the fastest-growing online stores in the UAE. With a wide range of products, from electronics and mobile phones to skincare and food products, the website has become a trusted source for online shopping. LetsTango.com stands out for its user-friendly platform and commitment to providing a seamless shopping experience, offering flexible payment methods like Cash on Delivery and Credit Card Swipe on Delivery.
The platform ensures next-day, free delivery for orders over AED 200 in the Emirates, making it a convenient choice for customers. With a focus on genuine products and a 15-day return policy, LetsTango.com has built a reputation for trust and customer satisfaction, ensuring that shoppers can enjoy a smooth and cost-effective experience.
Key Information
| Established in | 2013 |
| Founder | Dikran Tchablakian |
| Product Range | Skincare, electronics, mobile phones and food products |
| Payment Options | Credit Card Swipe on Delivery and Cash on Delivery |
| Delivery Policies | Free next-day delivery across the Emirates for orders over AED 200 |
| Return Policy | 15-day return policy |
10. Groupon
Groupon.ae is a popular platform offering daily deals and discounts on a wide range of products and services in the UAE. Founded in 2008 in the United States, Groupon connects customers with local businesses, offering group deals, coupons, and cashback options. Whether you’re looking for health, fitness, or spa treatments, or planning a getaway with discounts on accommodations and guided tours in Dubai and Abu Dhabi, Groupon has something for everyone.
With its unique discount methods and the ability to offer 50-90% off on popular items and services, Groupon has expanded across 13 countries, including the UAE. It’s a platform that focuses on delivering value and helping customers save money, whether for local activities, top hotels or even travel abroad.
Key Information
| Parent Company | Groupon (Headquartered in Chicago, USA) |
| Established in | 2008 |
| Product Range | Exclusive deals on health, fitness, spa treatments, luxury hotel stays and guided tours in Dubai and Abu Dhabi. |
| Market Presence | Operating in 13 countries, including the UAE. |
Conclusion:
Dubai’s e-commerce market is booming, with platforms like Amazon and Noon leading the way. To start your own successful journey on these platforms, explore our Amazon FBA Course in Dubai and Noon Training. These courses will guide you step-by-step, helping you succeed in the growing online market. With expert-led training and practical lessons, you’ll gain the skills to launch and scale your online business effectively. Don’t miss the opportunity to become a part of this dynamic and rapidly expanding industry!
